The Office of the Special Envoy, International Relations, Trade, and Investment (SEIRTI) represents the Government of Sierra Leone in Canada and internationally. Its mandate is to facilitate diplomatic relations and identify trade and investment opportunities in expanding markets. Created in 2023, the role’s inaugural Special Envoy is May-Marie Duwai-Sowa.
FlyPrint was contracted by the Special Envoy to establish the office’s identity and presence from the ground up. We developed the brand narrative and positioning strategy, created a full visual identity (logo, colour palette, and typography), and built an SEO-optimized WordPress website to anchor the office’s digital presence. We worked with photographers in Sierra Leone to capture original photography and drone video, wrote the Special Envoy’s biography, and produced print and physical materials including business cards and office signage. The goal throughout was to position a brand-new government office with the credibility and trust needed to operate on an international stage.
Don’t just take our word for it, click the button below to visit the Special Envoy’s website and see how FlyPrint brought their vision to life.
FlyPrint understood the significance of representing Sierra Leone on an international stage and translated it into a brand and presence that commands trust from the first impression. Their strategic work gave our new office the credibility to begin its diplomatic, trade, and investment work with confidence.
– May-Marie Duwai-Sowa, Special Envoy, International Relations, Trade, and Investment
